They consist on a very recent and revolutionary technology created by Google and making possible to push notifications on Android and desktop, enabling users to opt in to allow a specific website to send them push notifications just like an installed native app. Over the coming weeks, mobile web users will be able to opt in to receiving push notifications from early adopters including Beyond the Rack, eBay, Facebook, FanSided, Pinterest, Product Hunt, and VICE News.
They represent a powerful method of alerting customers of last minute deals, coupons and special deals; they form an additional and complementary marketing channel where you can communicate extra, value-adding information.
They increase the visibility and reach of a business and often become a very profitable retargeting sales channel.
They are less interruptive than other forms of customer engagement and can be used to effectively bring in more traffic and add value for the user by pushing out useful information.
Everytime a new visitor opens your site for the first time, it will be automatically registered as a new subscriber and he will immediately start receiving your browsers notifications.
It provides a fully customizable widget which can be placed on your sidebar or footer areas (depending on your theme); it makes a visitor able to manage his subscription by enabling or disabling it. It is not required for the plugin to work, but it could offer a greater user experience to your visitors.
You can easily configure the plugin to automatically send a push notification to all the subscribers every time a new post is published. This notification will contain the title of the post and, when clicked, it… Read more…