And on top of being targeted, you are being misled. Now I won’t go as far as saying that you are being lied to… I’ll put it nicely and say that you are being ‘marketed’ to.
Hundreds, even thousands, of health, nutrition, diet, and product companies are targeting you to get your attention.
They all want you to buy their products, supplements, books, courses, DVDs, workout machines, and gadgets.
Advertorials (A combination of an advertisement and an editorial piece) are scattered throughout many trusted health magazines and websites.
It is getting tougher and tougher to know who to believe, what supplements to take, and what foods to eat.
It is no wonder why personal trainers and nutrition coaches are becoming more and more sought after. The marketplace has become so confused because of all of the marketing.
But one has to also question where trainers and nutrition coaches are getting their information. Is it from clever marketing materials or from truly unbiased studies?
Look. I am here to help you. And how I plan on doing so may surprise you. But first, please allow me to introduce myself.
Although you may have never heard of my name, I have been involved in and accomplished a lot in the health and fitness industry over the past 30 years.
If you have not heard of me, there is no doubt that you have heard of (or seen) one of my close friends and business partners.
I understand that you are interested in nutrition, better health, healthy recipes, building muscle, and fitness. And by now you may have heard the… Read more…